Welcome to Marketing for the Micro-business, your source of marketing advice for small businesses, especially micro-businesses.
The small business marketing advice here is specifically tailored to businesses from sole traders and the self-employed to those with around 10-15 employees – or micro-businesses, as they are called.
Most small business marketing advice is focused on companies larger than this, with budgets way beyond the reach of most micro-businesses. So my services aim to give you the marketing advice your micro-business needs, without the jargon and based on the actual problems you face.
I provide marketing advice for small businesses and micro-businesses through the following:
- Marketing advice packages where I give you tailored, specific advice on how best to promote, market and develop your small business.
- The book Marketing For The Micro-business, which is available to purchase from Amazon in paperback or Kindle.
- A database of articles providing marketing advice for small businesses generally and micro-businesses in particular.
I am a Chartered Marketer and have been in marketing for nearly 40 years. I also teach marketing at a University and professional level as well providing advice sessions and training courses for micro-businesses.
Over the many years I’ve been supporting small businesses, I’ve created three support packages that tend to cover what most businesses are initially looking for. But, if you’re looking for something more specific and targeted then please do get in touch, I can help with that too.
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How Marketing Can Help your Small Business
Marketing is a way of doing business. It’s not just about knowing where to place advertising or how to use social media most effectively, it’s about understanding customer needs and wants and then ensuring your business meets them profitably.
But when you’re focused on running your small business it’s not always easy to think about these things, or find the time. My small business marketing advice can help you grow by applying marketing principles to your business.
Some of the things my advice, the book and articles can provide marketing advice on include:
- Identifying your most likely customers and how to find them.
- Developing unique, winning sales messages aimed at those customers.
- Communicating with customers and potential customers in ways relevant to them.
- Working out what type of advertising to use – should you use focus online, use directories or local advertising? Our marketing advice specifically tailored to small businesses will help you work it out.
- Knowing how customers make the decision to buy your products or use your services. That way you can communicate with them at the right time and not lose them to a competitor.
- Develop and use a database.
- How to measure whether your marketing is working for you or not.
Ready for some micro-business marketing advice that will really help your business to grow? Then fill in the Contact Form to get in touch, buy Marketing For The Micro-business or visit the Articles database.
