All our marketing advice for micro-businesses and other small businesses can be found in the categories below. Alternatively, use the Search box to locate anything specific you want to know about.
If there’s anything you can’t find, drop us an email and we’ll try and create something for you.
Setting the Right Course – making sure you have the right approach and strategy
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- How a Micro-business Can Use Marketing
- Does your Micro-business Have a Business Model?
- Essential Marketing Materials
- Developing an Online Strategy
- Types of Advertising
- Marketing and Promoting Hobbies
- Customer Purchasing Processes
- Measuring Marketing
- Testing
- Unique Selling Points
- Creating Unique Selling Points
- Committees of Advertising Practice (CAP) Guidance
- Finding out who Your Customers Really Are
- Segmenting Your Customer Base
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Choosing the Right Type of Media – selecting the right communication methods and approaches can be vital for the success of a micro-business
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- Choosing the Right Media
- Direct Mail
- Making Direct Mail More Creative
- Using Directories
- Getting the Most From Exhibitions
- Newspaper and Magazine Advertising
- Follow-up Your Marketing Activity
- Creating a Lead Management Process
- Email Campaign Logistics and Best Practises
- Making Email Campaigns More Effective
- Bulk Email Despatch Systems
- Visual Marketing
- Marketing via Facebook
- Packaging – The Silent Salesperson
- Would Networking Suit Your Micro-Business?
- Different Types of Networking Groups
- Using Video for Promotion
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Producing and Improving Marketing Materials – making sure you know how to produce items that really sparkle, rather than disasters, plus measuring the value of what you do to make it better
Online Marketing – make the most of the internet and email marketing
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- Developing an Online Strategy
- Websites and the Micro-business
- Search Engine Optimisation
- Pay-per-Click Advertising
- Developing a Search Engine Approach
- Adapting for Mobiles and Tablets
- Using Google Analytics
- Social Media for the Micro-business
- Affiliate Marketing
- Email Campaign Logistics and Best Practises
- Making Email Campaigns More Effective
- Bulk Email Despatch Systems
- Marketing via Facebook
- Visual Marketing
- Marketing Automation
- Using Video for Promotion
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Databases and Existing Customer Management – your existing customers are a valuable asset and a database helps you get the most out of them
Research and Measurement – finding out what you need to know
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- Measuring Marketing
- Measuring Awareness Advertising
- Using Google Analytics
- Finding Out Who Your Customers Really Are
- Market Research and the Micro-business
- In-Depth Research to Discover Insights and USPs
- Creating Unique Selling Points
- Market Research Surveys
- Publicly-Available Research
- Researching Competitors
- Testing
- Trusting Test Results
- Testing to Find Effective Approaches
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